A to Zen Coaching Brand Guidelines

This project reflects a thoughtful brand strategy that balances professional credibility with a sense of wellness and balance — designed to connect with driven, relentless leaders who also value a holistic approach to success. The brand guidelines bring this vision to life through a professional, grounded color palette that feels approachable, not clinical; lotus-inspired symbolism that represents transformation and resilience; and typography that combines strength with warmth and clarity.